Employer BRANDING

My approach to employer branding focuses on showcasing a company’s unique culture and values to attract top talent. I craft authentic, compelling brand narratives that highlight what sets the organization apart, ensuring they resonate with potential candidates. By executing global campaigns and leveraging data-driven insights, I create engaging content that connects with the right audience and strengthens the company’s reputation as an employer of choice.

Recruitment Video

Early in my employer branding career, our team created a recruitment video for Wargaming to attract talent to our game studios in a highly competitive job market.

At the time, it was challenging to attract top-level talent in the gaming industry, especially for Wargaming, which didn’t have the same brand recognition in Western markets. The video showcases the company’s prestige and continues to be used for recruitment today.

The Human Element

People are at the heart of effective employer branding. It’s not just about promoting a company’s values or achievements, but about sharing the authentic stories of the individuals who bring those values to life.

By highlighting real employee experiences, career growth, and the overall workplace culture, we create a deeper connection with potential candidates. This approach helps them envision themselves as part of the team, making them more likely to engage and consider a future with the company. This ultimately results in a compelling and effective execution of the Employer Value Proposition.

Brand Strategy

Grew social media followers by 34% and boosted content engagement by 113% through strategic management of global social media pages.
Developed and executed multi-channel paid user acquisition campaigns, significantly increasing conversion rates for hard-to-fill roles in the competitive talent pools.
Led content marketing strategy to optimize SEO performance and drive sustained engagement within the talent community across key social media channels.
Created high-impact video, image, and motion graphics assets to promote key roles, elevate early career initiatives, and enhance trade show presence for speaking opportunities.